Women Deliver and Bayer HealthCare Launch World Contraception Day Ambassadors Project

For more information, please contact:
Lindsay Menard-Freeman Senior Manager, Youth Program & Advocacy


New York, NY, 27 July 2015 – In support of World Contraception Day and the Women Deliver Young Leaders Program, Women Deliver and Bayer HealthCare are happy to announce the launch of a three-year World Contraception Day Ambassadors Project. This partnership is designed to promote the shared goals of Bayer and Women Deliver and compliment their common work of raising awareness of young people’s sexual and reproductive health and rights (SRHR) issues and priorities.

The goal of the World Contraception Day Ambassadors Project is to equip young people with the skills they need to collect and share digital stories about young people’s SRHR and access to contraception in their home countries. The project includes a storytelling and digital media training, a $5,000 seed grant to implement a project in their home country, and advocacy opportunities for the Ambassadors to showcase their work at the international level, including at the Women Deliver 2016 Conference.

“For many young people, access to comprehensive, reliable, and affordable contraceptive information and services is far from a reality,” says Khadija Sinanan, WCD Ambassador from Trinidad and Tobago. “This is a rare opportunity for young people to speak for themselves on their own terms.”

By arming the Ambassadors with the tools they need to collect the stories of young people in their communities, the project is continuing the work of Bayer and Women Deliver in fostering the next generation of champions for SRHR. By strengthening the knowledge and skills of young leaders and creating more opportunities for youth advocates to share their stories, ideas, and expertise, the project raises awareness of young people’s perspectives and needs.

“This project is a chance for me to explore young people’s untold stories about the lack of access to contraception in a youth-friendly manner,” says Vijayanathan Thusandra, WCD Ambassador from Sri Lanka. “This project will help me to fight for the sexual and reproductive health and empowerment of young people in my region more effectively.”

The Ambassadors represent six regions - Krah Modeste from Cote D’Ivoire; Vijayanathan Thusendra from Sri Lanka; Khadija Sinanan from Trinidad and Tobago; Mary Mwende from the United Arab Emirates; Gvantsa Khizanishvili from Georgia; and Marlene Mathew from the United States. Five of the World Contraception Day Ambassadors were members of the 2013 class of Young Leaders, while Marlene is a former intern of Bayer.

Bayer and Women Deliver believe that young people are the best spokespeople for their own needs and powerful agents of change to transform policies, programs, and communities for the better. This project
will provide the global SRHR community with more insight into the realities of young people at the country, regional, and global levels and spark a discussion on how to best meet young people’s needs.

For more information about the World Contraception Day Ambassadors Project, please visit the website.


About Women Deliver:

As a leading, global advocate for girls’ and women’s health, rights, and wellbeing, Women Deliver brings together diverse voices and interests to drive progress in maternal, sexual, and reproductive health and rights. We build capacity, share solutions, and forge partnerships, together creating coalitions, communication, and action that spark political commitment and investment in girls and women.

About World Contraception Day:

Taking place every year on September 26, World Contraception Day is an annual worldwide campaign that centers on a vision where every pregnancy is wanted. Launched in 2007, the campaign’s mission is to improve awareness of all contraceptive methods available and to enable young people to make informed choices on their sexual and reproductive health. World Contraception Day is supported by a coalition of 12 international NGOs, a governmental organization, and scientific and medical societies with an interest in sexual and reproductive health. The WCD website,, contains accurate and unbiased information on contraception to help young people, in discussion with their healthcare provider, choose which option is right for them.

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